Afrilife is currently involved in integrated honey processing and the business/value chain.
Afrilife honey processing facility has a processing capacity of 100T per year. The company is forging partnerships to support improving market access by, promotion, branding and packaging of its honey products. To increase production capacity and the quality of its processing. AfriLife is now focusing on the creation of sustainable markets for rural farmers in the sourcing of its honey for processing.
Through continuing strategic support from similar-minded partners the company has improved the quality of its products through improved processing techniques and packaging by branding and labeling of its products.
An advisor has been engaged to address honey product value addition needs including honey processing and packaging. The move of the business towards this end is expected to have a positive impact on penetrating and sustaining its competitiveness in domestic and international markets plus Tanzanian points of sales (supermarkets, lodges, hotels, groceries and goldmines). Along with that, promotions plans and strategies are being developed to promote honey products through the local media by advertising campaigns, brochures and a website. This move is intended to expand and consolidate honey product market opportunities nationally, regionally and globally.
What value does our enterprise provide?
Our enterprise benefits the society at large in two ways:
We encourage people to use honey in their daily sugar requirements, reducing the effects of synthesized sugar that can be bad for their health. One of the chief reasons people buy Afrilife honey due to health benefits associated with it.
We encourage village communities to switch to beekeeping farming, as it is safe way to reduce and eventually eliminate deforestation. Both women and men can implement modern beekeeping practices instead of the charcoal business that is rampant throughout Tanzania.,
The opportunity for growth in relation to the needs of our customers or our market.
Tanzania’s honey is purely organic and is ranked among the best in the world having passed the International Quality Test in the United Kingdom by 100% for clarity, consistency and low yeast and moisture contents. Also, in Tanzania there are over 34 million hectares of extensive and diverse forest lands hosting 9.2 million colonies of honey bees and a rich reserve of honey and beeswax now ready for harvesting which are highly demanded in the urban domestic market and an ever-expanding export market in Europe, Japan and the Middle-East.
A study conducted by the Private Agricultural Sector Support Limited (PASS) in 2012 indicates that Tanzania has about 9.2 million honeybee colonies whose annual production potential is about 138,000 tonnes of honey, and 9,200 tonnes of beeswax. These are worth 133.3 billion shillings (or US$ 138,000,000) and 35 .5 billion shillings (or US$ 36,800,000) respectively.
At present, Tanzania produces about 4,860 tons of honey worth 4.9 billion shillings (or about US$ 5,104,167) and about 324 tons of beeswax worth 648 million shillings (or about US$ 675,000) every year. This is only 3.5% of the existing potential of the beekeeping industry.
Our enterprise currently aims to improve people’s health and agricultural prospects, particularly the poor.
The idea of starting a company came after much thought. The founders of the company (Atanas Mluki, Dunstan Ruta and Samwel Katambi) have been in the honey industry for the past five years. They saw an opportunity to start a company that is beneficial to company owners, rural and urban communities. They had always wanted to build a business around a product that can be produced by local rural communities and that has healthy and nutritional benefits to all. Based on this vision, honey became the sensible, strategic choice.
The company was named Afrilife; “Supporting Life with African natural resources”. Afrilife is developed and built around health products. The company contemplates becoming a leading company in producing and distributing bee products in Tanzania, Africa and the World.